WeChat eCommerce

Continue market share expansion and grow digital footprint in China with a permanent WeChat presence.

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WeChat, 蒂芙尼官方线上精品店, 2021

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My Role

As IT owner, I was accountable for successful project delivery, including the end-to-end design of technology solutions and an on-time/on-budget delivery.

Objectives

1. Deliver a shoppable WeChat permanent store site that meets local client expectations.

2. Integrate permanent store operations into existing digital services in China.

3. Establish ongoing capabilities to deliver continuous enhancements.

Challenges

1. Identifying local vendor partners with modern technical architecture and best-practice methodologies

2. Establishing headless commerce capabilities, allowing continuous experience enhancement by local WeChat vendor and stable integration with company-owned OMS and distribution

Scope

• Merchandising

  Assortment planning, site merchandising, eCommerce inventory management

• Commerce

  Integration to local WeChat vendor, product browse and navigation, account management, checkout, local payment tenders, live chat, SMS & WeChat notifications

• Customer Service

  Sales order management, live chat, returns authorization

• Distribution

  Customer fulfillment integration, returns processing

• Finance

  Local payment processing, financial posting, reporting, eTax integration

• Infrastructure

  Integration with existing digital ecosystem in China

Note: this project was delivered while under employment at Tiffany & Co. For more information, visit who i am.

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Related Experience

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