Digital strategy and roadmap plan
Define a 5-year strategy to transform retail into a seamless omnichannel experience.
My Role
As IT owner, I was accountable for long-range strategy, planning, and program delivery (including the end-to-end design of technology solutions and an on-time/on-budget milestone delivery).
Objectives
Replace the custom legacy ecosystem with a modern digital architecture.
Streamline, integrate, and extend digital operations to support the retail experience.
Deliver incremental business value along the way.
Challenges
Accounting for full digital technology replacement
Aligning dependencies with other in-flight roadmap priorities
Identifying opportunities for incremental value without distracting from major roadmap efforts
Aligning business and organizational pre-requisites for a successful, multi-year implementation
Scope
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Digital product catalog, digital asset management, digital content management, marketing cloud, exhibition and event content management
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Commerce engine, online payments, after-sales servicing, social commerce, digital notifications, B2B sales, geographic expansion
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Client data master and client 360, 1-to-1 outreach, appointment/queue/event management, client care and customer service, reporting and dashboards
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Clienteling, product discovery, mobile POS, high jewelry sales, after-sales servicing, event and appointment management
