Evaluate the CRM data architecture to identify growth opportunities for the company.

Liaise with wholesale club Digital leadership to ensure strategic priorities remain on track.

Redesign Clienteling processes and technology to catapult retail sales and drive campaign effectiveness.

Acquire and engage new retail clients with buy online, pickup in store capabilities.

Define a 3-year strategy to grow omnichannel to 20% of wholesale club sales.

Define a 5-year strategy to transform retail into a seamless omnichannel experience.

Migrate from legacy CRM to Salesforce to enable rapid clienteling and client care expansion.

Continue market share expansion and grow digital footprint in China through a permanent WeChat presence.

Increase market share in China through expanded sales channels and a stronger digital presence.