PRIVACY POLICY

This Privacy Policy (the “Policy”) explains how SDR Retail Consulting, LLC ("SDR Retail,” "Company,” "we," "us," or "our") collects, uses, discloses, and otherwise processes Personal Information (as defined below) in connection with your access to or use of the website located at https://www.sdrretail.com and any related sub‑domains (collectively, the “Site”) and the professional consulting services, digital products, e‑commerce storefronts, email communications, and any other online or offline services that link to or reference this Policy (together with the Site, the “Services”).

PLEASE READ THIS POLICY CAREFULLY. By accessing or using the Services, you acknowledge that you have read and understood this Policy. If you do not agree with our practices, please discontinue use of the Services.

1. SCOPE OF THIS POLICY

This Policy applies to “Personal Information,” meaning any information that identifies, relates to, describes, or could reasonably be linked to a particular individual or household. This Policy does not apply to aggregated or de‑identified information that is maintained in a form that cannot reasonably be used to identify you.

2. CHANGES TO THIS POLICY

We may revise this Policy from time to time to reflect changes to our practices, technologies, or legal requirements. If we make material changes, we will post the updated Policy on the Site and update the “Last Updated” date above. Your continued use of the Services following the posting of changes constitutes acceptance of those changes.

3. CATEGORIES OF PERSONAL INFORMATION COLLECTED

During the preceding 12 months we have collected the following categories of Personal Information:

Identifiers. Name, postal address, email address, telephone number, and unique customer identifiers (e.g., Contact ID).
Commercial Information. Records of digital product purchases, order amounts, download history, and related transaction details.
Internet / Electronic Network Activity. IP address, device characteristics, browser type, referring pages, time‑stamps, browsing actions on the Site, and interaction data derived from cookies, pixels, and similar technologies.
Professional or Employment‑Related Information. Company name and role when provided in the context of consulting engagements.
Inferences. Preferences, interests, or profile characteristics derived from the information listed above, where permitted by law.
Profile and Preference Information. Date of birth, lifestyle and product preferences, special occasions (e.g., anniversaries, birthdays), and other interests you voluntarily share with us so we can personalize communications and Services (providing this information is optional).

4. SOURCES OF PERSONAL INFORMATION

We collect Personal Information from the following sources:

Directly From You. You provide Personal Information when you create an account, make a purchase, complete a form, correspond with us, or otherwise interact with the Services.
Automatically. We collect Usage Data through cookies, pixels, server logs, and similar tracking technologies when you visit or interact with the Site or our marketing emails.
Service Providers and Integrations. Third‑party platforms that support our operations—including Squarespace (website hosting), Salesforce (CRM), Zapier (systems integration), Microsoft 365 (email), payment processors, and Google Analytics—collect or process Personal Information on our behalf.

5. PURPOSES FOR COLLECTING AND USING PERSONAL INFORMATION

We collect, use, and otherwise process Personal Information for the following business or commercial purposes:

Provision of Services. To operate, maintain, and provide the Site, fulfill orders for digital products, deliver consulting engagements, authenticate users, process payments, and manage customer accounts.
Customer Communications. To send administrative messages, confirmations, invoices, technical notices, updates, security alerts, support responses, and other transactional or relationship‑related communications.
Marketing. To send newsletters, promotional messages, and offers that may be of interest, subject to your marketing preferences and applicable law.
Personalization and Clienteling. To tailor recommendations, communications, offers, and other aspects of the Services to you based on the profile and preference information you choose to provide (for example, sending a birthday greeting or suggesting resources aligned with your stated interests). Providing such information is entirely voluntary; if you prefer not to share certain details, you may still use the Services, but some personalized features may be unavailable.
Analytics and Improvement. To monitor and analyze Site usage, measure the effectiveness of our campaigns, improve the Services, and develop new features or offerings.
Security and Fraud Prevention. To detect, investigate, and prevent fraudulent transactions, abuse, and security incidents, and to protect the rights, property, or safety of SDR Retail, our users, and others.
Legal Compliance. To comply with applicable laws, regulations, court orders, and enforce our contractual rights.

6. DISCLOSURE OF PERSONAL INFORMATION

We do not sell Personal Information. We may disclose each of the categories listed in Section 3, solely as necessary for the purposes described above, to:

Service Providers. Trusted vendors who perform services for us (e.g., website hosting, cloud storage, payment processing, order fulfillment, customer support, data analytics, email delivery). Service Providers are bound by contractual obligations to safeguard Personal Information and use it only for the contracted purpose.
Professional Advisors. Attorneys, accountants, auditors, and consultants under duties of confidentiality.
Legal or Regulatory Authorities. Government agencies, courts, or law enforcement when required by law or to protect our rights.
Business Transfers. Successors in interest in connection with a merger, acquisition, reorganization, or other corporate transaction.

7. COOKIES AND SIMILAR TECHNOLOGIES

We use first‑party and third‑party cookies, pixels, and similar technologies to recognize your browser, improve Site performance, understand user behavior, and deliver targeted marketing. You may adjust your browser settings to refuse or delete cookies; however, certain Site features may not function properly. Our Site does not respond to “Do Not Track” signals.

8. DATA SECURITY

We maintain administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, loss, misuse, alteration, or destruction. Despite these measures, no internet transmission or storage system is guaranteed to be 100% secure.

9. DATA RETENTION

We retain Personal Information for as long as reasonably necessary to achieve the purposes outlined in this Policy, including to satisfy legal, accounting, or reporting requirements, resolve disputes, and enforce our agreements. Retention periods may vary based on the nature of the information and our legal obligations.

10. YOUR CHOICES AND RIGHTS

Marketing Communications. You may opt out of marketing emails at any time by following the unsubscribe link in the message or contacting us at the address below. We may still send non‑marketing messages such as order confirmations or account notices.

California Privacy Rights. If you reside in California, you have the right, subject to certain exceptions, to: (a) request access to the categories and specific pieces of Personal Information we have collected about you; (b) request deletion of your Personal Information; (c) request correction of inaccurate Personal Information; and (d) not be discriminated against for exercising these rights. To submit a request, please use the contact information in Section 14. We will verify your identity before responding and may deny certain requests as permitted by law.

EU / UK Data‑Protection Rights. If you are located in the European Economic Area (“EEA”) or the United Kingdom, the General Data Protection Regulation (“GDPR”) and UK GDPR give you the following rights, subject to certain exceptions:

Right to be informed about how and why we process your Personal Information (Arts 13–14)
Right of access to the data we hold about you (Art 15) 
Right to rectification of inaccurate or incomplete data (Art 16)
Right to erasure (“right to be forgotten”) in defined circumstances (Art 17) 
Right to restrict processing while we verify or investigate your concerns (Art 18) 
Right to data portability to receive your data in a structured, machine‑readable format (Art 20) 
Right to object to certain processing, including direct marketing (Art 21)
Right not to be subject to automated decision‑making, including profiling, that produces legal or similarly significant effects (Art 22)

11. CHILDREN’S PRIVACY

The Services are not directed to, and we do not knowingly collect Personal Information from, children under 13 years of age. If we learn that we have inadvertently received such information, we will delete it promptly.

12. INTERNATIONAL VISITORS

If you access the Services from outside the U.S., you understand that your information will be transferred to, stored, and processed in the United States, where privacy laws may be less stringent than those in your country of residence.

EU / UK Representative. We do not regularly offer goods or services to, or monitor the behavior of, individuals in the EEA or UK within the meaning of Article 3(2) GDPR; therefore the appointment of an EU/UK representative under Article 27 is not required at this time. We nonetheless welcome privacy enquiries at support@sdrretail.com.

13. THIRD-PARTY LINKS

The Site may contain links to third‑party websites or services that are not operated by SDR Retail. We are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of every site you visit.

14. EXERCISING YOUR RIGHTS / CONTACT US

If you have questions about this Policy or wish to submit a privacy request, please contact us:

SDR Retail Consulting, LLC
673 Evergreen Avenue
Brooklyn, NY 11207, USA
Email: support@sdrretail.com
Privacy Request Web Form: https://www.sdrretail.com/get‑in‑touch

For the purposes of applicable data‑protection law, SDR Retail Consulting, LLC is the data controller of your Personal Information collected through the Services.

Last Updated: May 2, 2025