What I Do

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I help your team successfully deliver great experiences with complex technologies.

Common pain points:

  • There’s a lot to get done, and you need a thoughtful approach on how to tackle it.

  • You’re worried about an upcoming initiative, and it’s critical to get it done right.

  • The team continues to miss deadlines or takes longer than expected.

Functional expertise

Store operations

Market expansion

CRM & clienteling

Digital & omnichannel

Data & analytics

Testimonials

  • "Stephen’s directly contributing to our success, driving our topline growth, profitability, and online penetration."

    Monica Schwartz, Chief Digital Officer at BJ’s Wholesale Club

  • “He's always thinking two steps ahead about implications across the business.”

    Suzanne Dominick, Chief Revenue Officer at The Shade Store

  • “We could always count on Stephen to deliver our most challenging projects.”

    Amy Kleinberg, CIO North America at The Estée Lauder Companies

  • “Because of him, I feel confident our needs will be met.”

    Denis Velkovich, SVP Global Retail & Client Experience at David Yurman

Featured Experience

How I Work

Strategy

We create alignment around your vision.

  • What are our directives?

  • What differentiates our business?

  • How are operations, applications, and data connected?

  • What are our key dependencies and limitations?

  • What’s the best roadmap to reach our goals?

Business process

We introduce important changes.

  • Which processes are critical to maintain differentiation?

  • How can we simplify and scale?

  • How will we create accurate and reliable data?

  • How must we change the ways we work?

Customer experience

We design winning experiences supported by data and operations.

  • Which technologies enhance our differentiation?

  • Which technologies can be standardized?

  • How will we integrate information for reliable experiences?

  • How can we deliver incremental value over time?

Why Me

Solving your problems is what makes me tick.

Get in touch

stephen.reed@sdrretail.com

Email, or fill out the form below to reach me.